UP-UP Plain Dark is an inspiring dark chocolate Single Estate 50% cacao content made with fine flavour cocoa beans from a single farm called "El Rosario" located in the Necocli region on the north-eastern coast of Colombia; this bar is characterised because of the distinctive cacao notes with the perfect balance between sweetness and bitter tones, followed by nutty flavours that remind of caramelised roasted hazelnuts, finishing with hints of dried-fruit and citric acid aftertaste.